Reinsurance Blogging Tip: When to Publish

When should you publish? It doesn't sound like one of the hardest decisions you'll make, but timing does matter. I've always been partial to 1 AM. This means that my post will be up by 6 AM in the UK, so anyone who likes to scan the headlines first thing in the morning (like me) will be able to do so. When the United States wakes up, the post will already be there. For the corporate blogs, it also means that the media folks will be able to see you first thing in the morning, so you won't have to worry about age impeding a pickup.